I worked with Art Director Dorran Wajsman from Co-Med and my agent Katie from The Illustration Room to design some friendly characters for RUOK? Day. To read a full run down of this project on TIR's website, click here.
We wanted these characters to accurately reflect the sensitive and emotive core message of RUOK? in a way that is modern, relevant, and inclusive of diverse audiences.
The characters are used broadly in RUOK?'s ALEC campaign, as well as their latest Christmas campaign.