I worked with Art Director Dorran Wajsman from Co-Med and my agent Katie from The Illustration Room to design some friendly characters for RUOK? Day. To read a full run down of this project on TIR's website, click here.
We wanted these characters to accurately reflect the sensitive and emotive core message of RUOK? in a way that is modern, relevant, and inclusive of diverse audiences.
![](https://cdn.myportfolio.com/1db53dfd9c96978a9179de8c60914876/70223284-ad7d-4d28-a35d-10ba13fae469_rw_600.gif?h=b5ba555929aa285cfe7f59bf0dbe7ef8)
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The characters are used broadly in RUOK?'s ALEC campaign, as well as their latest Christmas campaign.
![](https://cdn.myportfolio.com/1db53dfd9c96978a9179de8c60914876/20393d15-925f-445b-ad7e-fa31144bf5b7_rw_1200.png?h=44f0ec4d1f740523da3dee54c9fea966)
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